The Effectivo logo: a pile of green bills counting up from 0 to 7
Coming soon for Android and iOS

Know where your cash goes

Record it. Count it. Reflect. Correct.

How it works → Get early access Start the demo
Effectivo app screen

Which world are you in?

Effectivo is built for two kinds of people. Find yourself below.

I live on cash

A world that runs on cash

You rarely or never use a bank. Cash is how your life works, and there has never been a simple way to see where it goes.

  • No account to open
  • No card, no sign-up
  • No perfect records needed
You'll feelReliefIn controlProud
This is me
My country is going cashless

Cash still works when everything else fails

A frozen account, an outage or a cyberattack can leave you unable to buy food. Cash keeps working.

The catch: cash is a pain to track. Your bank logs every payment. Effectivo does that for your cash, so you stay in touch with what you spend.

Keep cash alive. Pay cash often, especially for essentials like gas and groceries, even if you use cards too. Shops keep expecting to see it.
You'll feelPreparedIndependentAt ease
This is me

Much of the world still runs on cash

1.3 billion adults have no bank account or mobile money World Bank, 2025
1 in 3 adults can answer basic questions about money S&P Global FinLit, 2014

No rigid bookkeeping. Don't be penny-wise and pound-foolish. A rough record that shows where the pounds go beats a perfect one you quit.

Three steps

Round it off. Skip the details. Start.

1 · Record

Spent it? Record it.

Tap. Type an amount. Pick a category. Seconds, and your head feels lighter.

Effectivo app screen
2 · Count

Count your cash

Count My Cash checks it against your last count and shows you the difference. Then record what you spent and received, if any. The rest is Can't Remember. No guilt. A matching count feels great.

Effectivo app screen
3 · Reflect & correct

Reflect. Correct.

Judge each purchase: worth it or not? Over weeks and months, fix the bad habits. More cash for what makes you happy. Less worry.

Effectivo app screen

How it feels

Right away

Relief, and small wins

  • Relief. You finally know where your cash went.
  • A balance you trust.
  • The small win when a count matches.
  • No shame. A gap is just information.
Over months

Calm, confidence, freedom

  • Calm. Fewer worries about your cash and fewer surprises.
  • Confidence. You choose where your cash goes.
  • Pride. Bad habits fade and good ones stick.
  • Joy. More cash for what makes you happy.
  • Freedom. Your cash is yours, in your hands.
Try it now

Take it for a spin

A made-up year of cash, ready to explore. Spend, receive, count and look back. No sign-up.

  • Spend 150 on groceries
  • Count My Cash and see what changed
  • Open Memory Lane and judge a few purchases

Nothing is saved or sent. When you leave, it's gone.

Open it full screen
The Effectivo home screen with a pile of Mexican pesos
Friends & family beta

Try it first

Private beta on Android and iPhone. Takes two minutes.

  1. 1 · Email meSend me your Google account email (Android) or Apple ID email (iPhone).
  2. 2 · I add youI add you and reply, usually within a day. On iPhone you get a TestFlight invite by email.
  3. 3 · InstallAndroid: open the Play link, tap Become a tester, install. iPhone: open the invite in TestFlight, install.

Email for iPhone Email for Android Android, already added: open Google Play

Android: the Google Play link works once I’ve added you. iPhone: your invite arrives by email from TestFlight.

Effectivo app screen

Counting is the fun part

Numbers match? Great. They don't? Shrug it off. Every count makes the next one easier.

See your cash

Your balance as a pile of real notes. Swipe to see it in gold, silver, bitcoin or ether.

Effectivo app screen
Effectivo app screen
Bonus: you learn as you go

Gently educational

The longer you use Effectivo, the better you understand your spending and money in general. Short, gentle lessons arrive one at a time, as you use the app. No courses. No quizzes. No lectures.

From powerless to free, one lap at a time

  1. PowerlessYou spendCash slips away and you can't say where it went.
  2. CuriousYou waitA few hours later, the app asks one question: was it worth it?
  3. In chargeYou judgeYou answer. Nobody else grades you. You start to see your own patterns.
  4. FreeYou choose betterNext time you pause. Your cash goes where you want it to go.

Round and round, gently. Every lap feels a little freer.

How your understanding grows

  1. First weeks

    The basics click

    Money starts to make sense in plain words, a little at a time, while you do something you were doing anyway.

  2. After a month

    It connects to your life

    What you learn lines up with your own spending, so it sticks. You start noticing things you used to skip past.

  3. After a few months

    You think differently

    You ask better questions about prices, banks and your own choices. Understanding builds quietly, week after week.

Understand money, and no one else has to run yours.

Built for real life

🌱

Forgiving

Whole numbers. Nothing locked. Edit anything.

⚡

Fast

Big buttons. Short category list.

🔒

Private

No ads. No data sales. No analytics.

🔍

Honest about gaps

A gap isn't failure. It's information.

🌎

Bilingual

English and Spanish.

💡

Gently educational

Short, no-lecture notes on how money works.

Effectivo app icon

Free. No ads. No paywall.

Coming soon to Android and iOS. Feel calmer about your cash.

Get early access